by sumit kumar | Mar 5, 2025
The success of your Account-Based Marketing (ABM) motions relies on getting past the first hurdle—getting your account-focused positioning and messaging right. However, 76% of C-level executives (often, targets of such campaigns) say they are frustrated with a lack of...
by sumit kumar | May 31, 2024
Leverage AI to Fast Track Account Planning and Account-Based Marketing – Intent Data, Digital Initiatives, Tech Stack, Budgets, and more! Account Based Marketing (ABM) has been transformative for B2B marketers, leading to faster 360-degree penetration of target...
by sumit kumar | Sep 14, 2023
Account Based Marketing (ABM) is a powerful strategy for businesses to engage specific high-value accounts with personalized messages and offerings. It is a strategic approach that uses the combined expertise of sales and marketing teams to target select accounts...