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Analyzing the Media & Entertainment Industry: Futuristic Trends and Transforming Landscape

Media and Entertainment July 7, 2022

Analyzing the Media & Entertainment Industry: Futuristic Trends and Transforming Landscape
Anubhav Bhatt

Content Developer

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“The global Media and Entertainment Industry is expected to reach USD 2.5 Tn in 2025, growing at a CAGR of 5.46% from USD 2.2 Tn in 2020”. 

The M&E landscape today is dominated by large players while new players continue to expand their commercial footprint throughout emerging economies. The rise of M&E channels such as OTT platforms supported by telecom trends such as the rise of 5G are transforming the M&E ecosystem. 

Even though the disruptions caused in the last two years were severe, M&E in particular took advantage of the latest trends. In the last two years, the amount of content created, and presented to the global audience drove engagement unthought of before. 

With more content being consumed today than ever thought of, the industry is expanding rapidly backed by booming technologies and emerging trends. 

This whitepaper analyses the Media and Entertainment Industry as a whole and suggests areas of focus for Service Providers to target. 

Let us break down the M&E Industry into different segments and analyse each to identify the upcoming trends.

Media & Entertainment industry segments

In the sections to come, we will explore each segment, what drives its growth and how service providers can discover new opportunities. 

Print and Publishing: Segment Overview 

The Print and Publishing segment has gained momentum powered by the emergence of smart devices, e-books, and online subscription models. The growing popularity of print-on-demand is also a major trend driving the segment. 

Factors such as the emergence of digital magazines, the rising number of online subscribers, and the increasing emphasis on digital subscription will provide significant growth opportunities for market vendors. 

Some of the key emerging trends in the Print and Publishing market Include: 

  • Cloud Printing 
  • 3D Printing 
  • Audio & Ebooks 
  • Digital Subscriptions 
  • AI-powered Writing 
  • Book Reviews and Content creation 
  • Personalization 

Key Players in this segment include Canon, Xerox, HarperCollins, Fairfax Media and The New York Times. 

Television & Video: Segment Overview 

The last two years have especially served to this segment driving powerful growth unthought of before. Increased demand for high-quality video content and the arrival of technologies such as OTT and IoT made it easier for this segment to grow in the last two years. 

Increase in consumption of digital content, experimentation to enhance existing systems and transition from analog to digital will also drive the growth of this market. 

Key players in this market include Foxtel, Apple TV+, DirecTV, Netflix, PrimeVideo, Disney and Huawei. 

Advertising: Segment Overview 

The pandemic forced brands to embrace digital advertising faster than expected and made the digital transformation of businesses more crucial than ever. 

While the pandemic reduced face-to-face opportunities to reach customers, it helped marketers target new audiences, reduce costs, and develop a clear brand online. Rise in mobile usage and internet penetration also facilitated the development of digital advertising. 

Even though some traditional advertising channels may remain, new ones will emerge and consolidate into established practices soon. 

Key Players in the segment include Viacom, Focus Media, Facebook, Zehnder, and JCDecaux. 

Gaming: Segment Overview 

The gaming market is highly fragmented as the demand for online games and increasing penetration of mobile applications is catering to an intense rivalry in the market. 

The growing popularity of multi-functional gaming consoles, competitive multiplayer games, and AR/VR gaming are contributing to this market’s growth. 

Key Players in the market include Sony, Nintendo, Activision, Gameloft, and Tencent Games. 

Key Focus Areas for Service Providers 

As the Media & Entertainment Industry progresses, the need for new technological developments and integrations would grow with it. Service providers can capitalize on these opportunities and penetrate the industry by delivering technologies including: 

  • Augmented Reality/Virtual Reality 
  • Artificial Intelligence and Machine Learning 
  • Cloud Computing 
  • Data Analytics 
  • Internet of Things 
  • Android/iOS App Development 
  • Interactive Web Development 

To seize these opportunities at the right time and to pitch relevant solutions, you need an intelligent sales enablement solution like Draup for sales. Fed with real-time insights from a variety of channels, Draup delivers timely, actionable insights for modern sales professionals.

Lead the future with sales intelligence. Get in touch with us today.