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RAD AI to power AI-powered recommendations in Advertising for National CineMedia

Key Signals in Media & Entertainment

Centre set up and Expansion
Entain launches USD 142 Mn innovation center
Entain has created Ennovate, an innovation center to become a global leader in innovative entertainment. The hub will investigate the construction of a pioneering virtual reality multi-sports club experience and high-street VR arcades. Read More>>
Deal
TEGNA and Mediacom Communications reach new Retransmission consent agreement
The agreement includes retransmission consent for 12 TEGNA-owned stations in Mediacom markets. TEGNA offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms, including Premion. Read More>>
Partnerships
NTU Singapore steps into the future with Microsoft cloud-enabled Smart Campus
Nanyang Technological University has partnered with Microsoft to transform the future of education with its cloud-enabled Smart Campus. With the adoption of technologies such as Microsoft 365 and Microsoft Teams Phone, NTU Singapore is set to accelerate innovation and thrive amid the COVID-19 pandemic and beyond. Read More>>
National CineMedia partners with RAD AI to enhance audience engagement
National CineMedia will leverage RAD AI’s power of recommendation and referral with machine learning to drive the distribution of advertisers’ messages through targeted social influencer networks. Read More>>
Tencent, China Merchants Port establish a technology JV
The new joint venture, Shenzhen Gangteng Internet Technology, will focus on developing products for upstream and downstream industry chain of port and port ecosystem. Read More>>
Mergers and Acquisitions
Apple acquires AI music to create real-time songs
AI Music enables users to create on-demand royalty-free music that can be used and shared anywhere. The technology will most likely be integrated into the Apple Photos application for creating background music for slideshows and video montages. Read More>>
Executive Movement
Dentsu’s Isobar taps Kasprzycki for the role of NA President
Isobar has appointed Andrew Kasprzycki president for its North America region, which includes the U.S. and Canada. Kasprzycki is tasked with driving growth in the region, finetuning its strategy and positioning, and devising new talent programs. Read More>>
GroupM appoints Kaya Heitman as Executive Director of Marketing Communications, North America
In her new role, she will lead and execute dynamic internal and external communication and marketing initiatives that will further champion GroupM’s growth in North America while fostering collaboration to develop new and innovative business. Read More>>

Latest Industry Insights from Draup Braindesk

Account: Sony + Zee Merger
  • Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) had entered a non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations, and program libraries. 
  • The merger of ZEEL and SPNI would bring together two leading Indian network businesses, benefitting consumers throughout India across content genres, from film to sports. 
  • Most of the board of directors of the merged entity will be nominated by Sony Group. As part of the transaction, Punit Goenka will continue to be the Managing Director and CEO of the merged firm. 
  • Sony Pictures Entertainment, the parent company of SPNI, would invest growth capital so that SPNI has a cash balance of approximately USD 1.57 Bn at closing for use to enhance the combined company’s digital platforms across technology and content.
 
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Key Funding Alert

Jio Platforms invests USD 200 Mn in Google-backed Glance 
Glance serves media content, news, and casual games on Android handsets’ lock screen. The firm will bring its technology to the JioPhone Next handsets as part of the deal. Read More>>

Startup Spotlight

Company – Recount Media
Total Funding – USD 31 Mn
About: Recount Media is focused on high-quality journalism and short-form video. Recount’s flagship show, The Daily Recount, is a daily recap that remixes television news to tell you the stories that matter. Read More>>

Latest Reports Published in Draup

APS Group Account Intelligence Report: APS Group focuses on enhancing its capability by expanding its brand, platform launch, and strengthening its management team to enhance its footprint globally and deliver creative output for clients. Read More>>
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