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Confluence of automotive and technology firms redefines in-car experience
The automotive digital cockpit has moved on from experimental stages and matured over the years to speed up through a pro-innovative ecosystem. The digital cockpit supports a connected lifestyle without compromise on safety or performance while on the go. The major digital cockpit features integrated by OEMs to enhance their vehicle USP include a holographic display, haptic feedback systems, gesture and speech recognition systems, reconfigurable instrument clusters among others.
Major players such as BMW, Renault, ŠKODA, Tesla, and others have started integrating their digital cockpit into luxury and premium vehicles that incorporate both advanced connectivity and safety features. Samsung’s (SSNLF) Harman unit unveils a dual-display system that personalizes its settings with the help of a paired smart-phone.
OEMs and automotive HMI providers are partnering with service providers to accelerate the evolution and deployment of digital cockpits. Some of the major partnerships include:
Such unique collaborations have been paving way to build new-age digital products and services that address specific vehicle cockpit use cases. Major areas where partnership triggers innovation are
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