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Enterprise executives are hunting for technology partners with industry expertise to develop critical use cases.
Accenture, Qualcomm, and Kellogg have partnered to launch a pilot solution that uses eye-tracking technology in a VR headset. This helps the company to understand how consumers react to product placements in stores, thereby helping the brand to come up with unique strategies to boost sales.
The key features of the pilot include:
Several enterprise executives are on the lookout for such technologically savvy partners who are proficient and creative enough in identifying these niche use cases. While service providers are required to put together an ideal team of designers, developers and industry’s experts, it is also essential for them to understand the industry pain-points to design & develop solutions redressing the enterprise’s needs.
For instance, a well-versed AR/VR solutions team in the manufacturing sector can understand the major pain-points to develop a simple VR use-case for labor training that can be physically tracked in the future. Use-case identification, prototype development, application development, Geo-location, content management, and maintenance are some of the key AR/VR services/solutions that bridge the technology gap.
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