Retail giants target technology partners to achieve analytics leadership

Predictive analytics enables retailers to shift from reacting to customer orders to proactively shaping demand and tailoring the product recommendations to customers. Retail leaders that witnessed at least 10% ROI increase have strengthened their data management and analytics capabilities.

Kroger partnered with Dunnhumby to reap significant analytics outputs from its customer loyalty program leading to an increment in sales by 95%. Service providers that can strengthen the data management and analytics capabilities for retailers are emerging to be the first-choice technology partners.

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