Retail brands embrace AR/VR solutions for brand differentiation

With digital signage and mobile revolution, augmented reality (AR) and virtual reality (VR) are set to completely transform the retail shopping experience, replacing the touch points with captivating, interactive experiences that both inform and entertain the customers. VR is proving to be a great fit for retail companies to integrate value-chain use cases such as in-store design, shelf assortment and layout, While AR lends itself to customer applications such as product virtualizations, product trials, and demos/walkthroughs.

Accenture, Qualcomm, and Kellogg have partnered to launch a pilot solution that uses eye-tracking technology in a VR headset which helps the company to understand how consumers react to product placements in stores, thereby helping the brand to come up with unique strategies to boost sales. Service providers like Accenture are accelerating this $500 million AR/VR revolution in retail through their AR/VR platform services, virtual environment design, simulation and application development services.

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