Insights

Microsoft Product Analysis

Microsoft have pivoted from mentions of Consumer products to talking about enterprise platforms such as Azure and Office 365. This highlights the company’s policy of prioritising the Cloud and Enterprise markets. In 2011, Microsoft’s two favourite products to talk about were Office and Windows.Since then, Office has continued its evolution into Office 365, a cloud-based platform and a vital part of the Microsoft ecosystem. Azure also grew from nothing into Microsoft’s biggest money maker and probably the most important component of Microsoft’s future. Meanwhile, Microsoft’s consumer products such as Bing, Xbox, Skype and Windows have seen their mentions dip to their lowest point since 2011.