Insights

Google search’s market share is at its lowest point in the last decade

In comparison, Bing is at it’s highest point due to it’s ability to partner with third party programs Google has had a stranglehold on the SearchEngine market since it’s inception in 1997.Their market leading advertising services only made them more dominant, but, since the start of 2010, Bing’s aggressive focus on UX and partnerships has seen it grow at a faster rate. For example, ~25% of the searches on Bing are voice driven, mainly through it’s integration with Siri and Cortana.