Apple forays into healthcare
Apple is expanding their services portfolio towards wide range of industries and sees healthcare and wellness as a core part of its app, cloud services, and wearables strategies. The company is leveraging its devices, cloud and application ecosystem to generate new products and services. For instance, Apple has developed ResearchKit and CareKit so that developers can build application programming interfaces (APIs) that can be used to access datasets from different systems.
Although Apple is in the Nascent stage of developing Healthcare solutions, its partnership initiatives signal that the solutions can be offered to all providers from Medical device companies to Hospitals that can use their platforms and software for better healthcare. They partnered with John Hopkins Hospital that can benefit from Apple’s Health applications and personal health record solutions (PHR). Apple’s strategic initiative to penetrate ~$90 Bn digital health market needs strategic partners that can help the company with cloud-based development, platform development, data migration and analytics solutions.
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