Analyzing the Impact of AI
Sales prediction, market intelligence and customer experience are the most impacted business segmentsThere is no discounting the impact AI has had on all business functions. Sales has had some of the highest adoption of AI technologies to enable Forecasting, and PredictivePricing. The big 5 CRM players Salesforce, Microsoft, Oracle, Adobe and SAP accounted for more than 50% of the global CRM market. AI has also helped to streamline and enhance customer service experiences through the introduction of chatbots and virtual assistants. ML and NLP are the most used AI technologies in CRM solutions.
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