An Interesting Battle Is Underway

An interesting battle is underway in the Auto industry to see who will redefine the future. Ridehailing companies won the first round by adopting software earlier than their rivals. However, they too have recognized that the future of the industry lies in the ability to provide software services on top of the core vehicular platform.These companies have acquired many companies to build competencies in areas such as Food Delivery, Auto-financing & Rental services. Traditional Automotive Cos have recognized the value of building a software based ecosystem around their core offerings. This is evidenced by the increasing number of consumer software companies that Auto OEMs are investing in/acquiring.

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