Insights

Advertising is growing more and more central to Alphabet

For the first time in the last 10 years, Advertising has been mentioned considerably more times than Search In the past, Advertising has at most 2 mentions more than the mentions of Search The increase in mentions of Advertising is a signal of the changing core of Google’s business. Their search app is still the most used service on the internet but much of their revenues are driven by their advertising business and as a result, advertising is set to become increasingly critical to the future of Google.