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Automotive Digital Cockpit
Automotive Digital Cockpit
Ganesh Subramaniam

Senior Consultant at Draup

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Automotive Digital Cockpit

13 Aug 2019

Confluence of automotive and technology firms redefines in-car experience 

 

The automotive digital cockpit has moved on from experimental stages and matured over the years to speed up through a pro-innovative ecosystem. The digital cockpit supports a connected lifestyle without compromise on safety or performance while on the go. The major digital cockpit features integrated by OEMs to enhance their vehicle USP include a holographic display, haptic feedback systems, gesture and speech recognition systems, reconfigurable instrument clusters among others.

Major players such as BMW, Renault, ŠKODA, Tesla, and others have started integrating their digital cockpit into luxury and premium vehicles that incorporate both advanced connectivity and safety features. Samsung’s (SSNLF) Harman unit unveils a dual-display system that personalizes its settings with the help of a paired smart-phone.

Automotive Digital Cockpit

 

OEMs and automotive HMI providers are partnering with service providers to accelerate the evolution and deployment of  digital cockpits. Some of the major partnerships include:

    • Faurecia and Accenture have amalgamated their innovation expertise to develop products and services for connected and autonomous vehicles. The partnership will redefine cockpit in two major areas: cognitive technologies to reinvent the on-board user experience, and digital services to enhance health and wellness.
    • Luxoft and Intel have co-developed a solution for a new Automotive Reference Platform (ARP), that is based on a new high-performance computing architecture, designed in collaboration with technical experts from Intel. It was developed to help leading OEMs and suppliers to develop hardware and software solutions for the digital cockpit.
    • Adobe and Cognizant have partnered MG to develop the first ever Adobe Experience Cloud to enhance the in-vehicle customer experience for MG customers. With Cognizant’s Car360 platform OEMs can create personalized customer experiences tailored to a wide range of owner types with a range of features that include comprehensive suite of OEM branded applications, support across popular mobile OS platforms and analytics for leveraging telematics data and integrated vehicle solutions

 

Such unique collaborations have been paving way to build new-age digital products and services that address specific vehicle cockpit use cases. Major areas where partnership triggers innovation are

    • UI/UX design for a reconfigurable cluster
    • Identification of HMI use cases
    • Cockpit platform development
    • Deep modelling and simulation
    • Seamless integration of 3rd applications and partner systems
    • Dashboards and reports