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Accelerating AR/VR Adoption: Opportunities for technology service providers
Accelerating AR/VR Adoption: Opportunities for technology service providers
Ganesh Subramaniam

Senior Consultant at Draup


Accelerating AR/VR Adoption: Opportunities for technology service providers

24 Jun 2019

Enterprise executives are hunting for technology partners with industry expertise to develop critical use cases.


Over the past years, the gaming industry strives to be the flourishing forerunner in AR/VR integration. Apparently, with the entry of retail, military, defense and real estate sectors, the gaming business has now lost its lead to them. With the rebirth of entertainment media with AR, the users are offered a peerless immersive experience through television, sporting and music events.
While VR has a major hand in training like new employee onboarding, training for unique/one-time events, testing recall of employees or helping promote better client/customer interaction, it also proves to be a potential breakthrough for retail and healthcare use cases. This immersive technology helps eminent brands market effectively by providing their customers with a virtual representation of their product.
Accelerating AR/VR Adoption

Accenture, Qualcomm, and Kellogg have partnered to launch a pilot solution that uses eye-tracking technology in a VR headset. This helps the company to understand how consumers react to product placements in stores, thereby helping the brand to come up with unique strategies to boost sales.

The key features of the pilot include:

  • Expanding testing reach to diverse locations – Mobile VR headsets can be used by geographically widespread consumers to test products in their homes, at stores, during product roadshows or even at any large consumer gatherings.
  • Improving experience in branded environments – Enhancing the customers walk -through experience through realistic and branded virtual store models, look at shelves at their discretion, pick up and examine products and place selections directly into their carts.
  • Increasing the dataset for analytics – Insights into in-store behavior insights – Products attract attention, where consumers look first or gaze longest and to trigger buying decisions without interrupting the shopping experience
  • Decreasing costs while improving flexibility – VR environment enables easy modifications to store and shelf layouts, inventory, and prices

Several enterprise executives are on the lookout for such technologically savvy partners who are proficient and creative enough in identifying these niche use cases. While service providers are required to put together an ideal team of designers, developers and industry’s experts, it is also essential for them to understand the industry pain-points to design & develop solutions redressing the enterprise’s needs.

For instance, a well-versed AR/VR solutions team in the manufacturing sector can understand the major pain-points to develop a simple VR use-case for labor training that can be physically tracked in the future. Use-case identification, prototype development, application development, Geo-location, content management, and maintenance are some of the key AR/VR services/solutions that bridge the technology gap.