


Top Technology Trends of 2022 set to Shape the Future of Industries
The companies of 2022 are adapting to the new normal while they keep innovating on technologies that power the fourth industrial revolution. What makes the fourth industrial revolution different from previous industrial revolutions is the convergence and interaction...
Sales Intelligence: A Comprehensive Guide to Scoring Better Deals
From identifying quality leads to building long-lasting relationships and closing deals, every bit of information about your prospects can be a deciding factor in the final outcome. However, sales executives generally don’t have the time or resources to collect,...
Targeting the Right Prospects: How to Create an Ideal Customer Profile (ICP)?
A buyer persona is a fictional character you create to represent the types of people you will target and create a better user experience. Ideal Customer Profile (ICP) determines who would benefit the most from your solution/product/ service. It defines the...