Have ABM Mandates? Use Data-Driven Account Planning to Ensure Success
The success of your Account-Based Marketing (ABM) motions relies on getting past the first hurdle—getting your account-focused positioning and messaging right. However, 76% of C-level executives (often, targets of such campaigns) say they are frustrated with a lack of...
Understand Buyer Organization Structure for Your ABM Motion with AI
A decision-making hierarchy is a structure through which organizational decisions are made. It reflects the probable roles, responsibilities, and KPIs of stakeholders in the decision-making process. In the past, gaining insights into a target account’s organization...
Amplify Account-Based Marketing with AI Powered Hyper-Personalized Targeting
Enterprise sales teams leveraging account-based marketing have seen a 73% increase in average deal size. This is because data-driven account-based marketing helps with: Better qualified leads due to hyper-personalized targeting. Shorter prospecting time due to better...