D-Insights leverage Draup’s proprietary data, research, and analytics to identify emerging trends in technology and talent. You can get insights on a variety of themes such as disruptive technologies, emerging business trends, outsourcing patterns, global R&D landscape, emerging talent trends while also understanding various market shifts and indicators.

  • AR & VR: Trends and Opportunities

    AR/VR will continue to see a lot of traction in the consumer sector owing to successful immersive experiences in gaming and retail. However, mobile AR will witness a bigger spectrum of opportunities in the future due to the absence of high setup costs, as is the case with VR. Major tech giants like Google and Apple are investing in AR via ARkit and ARCore, to allow iOS and Android developers to develop solutions.

    Companies are partnering to integrate AI and AR which will open gates for physical environment interaction on a multi-dimensional level. Unity has partnered with IBM to launch IBM Watson Unity SDK, programming interface which will allow developers to add cloud-based AI on their applications.

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    12th June, 2019
  • Insurance CIOs

    Insurance CIOs are working closely with product owners to implement business process changes that necessarily accompany the implementation of these modules. CIOs are majorly focused on addressing the skill gap in the organization and building an effective team of data scientists, analysts, developers and managers that have the technical skill set to push the new initiatives/products forward.

    Automating internal operations, ensuring superior customer experience, adoption of agile methodologies in business processes and external ecosystem collaboration have become critical CIO priorities. Major players like AIG, Allstate and Liberty Mutual have hired more than 2,500 new age talents over the past 5 years primarily for analytics and development roles.

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    11th June, 2019
  • Automotive: Analyzing autonomous vehicle technology spends


    Major auto giants and technology firms are fueling the automotive vehicle ecosystem with healthy investments. Majority of the engineering spends by automotive firms is on enabling autonomy. GM, Tesla, Ford, Waymo, and Uber, are the top players in the autonomous vehicle's ecosystem who are investing heavily to deploy their autonomous vehicles

    . The engineering spends by these top 5 players are largely focused on developing full stack solutions, robust sensor systems and advanced computing platforms for vehicle control.

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    22nd May, 2019
  • Hospital IT: Service Provider Opportunity Analysis

    The hospital industry has seen revenues to the tune of 45-50 billion over 2018 with almost 45 percent of that revenue being generated by the top five service providers. Technology service providers, with their expertise in RPA and analytics are emerging as digital partners to hospitals.

    One such partnership has been between IBM and Cleveland Clinic, making it possible for thousands of network ports to feed into a wide range of devices all over the hospital building, revolutionizing healthcare.

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    7th May, 2019
  • Identifying Top Digital Use Cases in the Hospital IT Ecosystem

    The digital hospital framework consists of multiple themes, use-cases, and opportunities across all aspects of patient care and administration. Connected hospital, EHR Analytics and remote/virtual care are some high opportunity areas and have emerged as top use cases in the hospital IT ecosystem.

    Analytics, RPA and app development are key service partnership areas that technology partners can focus on.

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    24th April, 2019
  • Tracking Hospital IT Spend Patterns by Region

    Over 70% of all digital investments in the hospital industry are consolidated in the US and Europe. International hospitals and healthcare facilities have chosen the US, UK, Germany, and more recently China and India as major hotspots for digital centres thanks to a favourable regulatory and technological ecosystem.

    Several reforms such as the HITECH Act and PPACA, have led many providers to invest heavily on digital IT tech within the US which makes it a key global decision-making region. Hospital IT spends in the Asia-Pacific region are also increasing due to high adoption of digitization in the industry by countries such as China and Japan.

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    23rd April, 2019
  • Understanding the Hospital IT Landscape

    The digitalhospital ecosystem in the US is thriving with private hospitals investing heavily to build full-stack clinical and administration capabilities. This has paved the way for several collaborative efforts between healthcare facilities, tech giants, and startups.

    Hospitals in Texas, California, and Boston are benefitting from the rich technology and research ecosystem making them prime partnership targets. Governmental health organizations are also collaborating with tech-giants and healthcare providers to increase the adoption of advanced medical systems.

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    11th April, 2019
  • Global Hospital IT Spend

    The globalhospital IT spend was estimated to be in the range of $250-280 BN as of 2018. Digitizing patient care, Connected EHR/EMR and predictive analytics are prime areas of investments by hospitals. Over 55% of investments are in the top 5 areas of pain management, EHR, EMR, precision medicine, health analytics, and medical devices.

    . Healthcare providers are investing heavily in digital data solutions to build an infrastructure that can present, record, and store patient information, and make it accessible from virtually any facility. Healthcare providers are also focusing more on healthcare IoT in recent years for population health management and patient monitoring.

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    4th April, 2019
  • India Has a Rich ER&D Outsourcing Ecosystem

    India has a rich ER&D outsourcing ecosystem with Bangalore city home to the highest volume (~48%) of outsourcing activity. The total ER&D outsourcing spend for 2018 stood at $2.17 bn with automotive accounting for a dominant share of the spends.

    Consumer software, enterprise software, aerospace, and telecommunications are the next big spenders signaling massive opportunities for service providers across verticals. Top outsourcers include Daimler, Tata Motors, and GM.

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    27th February, 2019
  • Cybersecurity Professionals Are In Demand

    The Cybersecurity role is one of the most sought after roles in technology. Cybersecurity professionals are in demand across multiple industries including automotive, BFSI, enterprise software, telecommunications, and retail.

    Globally, job creation for Cybersecurity roles will reach ~1.5 million by 2021 with an average CAGR of 37%. Talent with Cybersecurity and Automation skills will have the highest demand over the next 5 years. To hire the right profile, it is important to assess the technical pedigree of a potential cloud engineer and the tools and technologies they are familiar with. The ideal profile will exhibit proficiency in Cryptography concepts, knowledge in network security protocol, and possess analytical acumen.

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    21st February, 2019
  • China Automotive ER&D Spend Patterns

    China’s automotive market is seemingly immune to the global decline in passenger cars. The total automotive R&D spend in China was close to $8 bn as of 2018 with Chinese firms accounting for 53% of the investments. ER&D market addressed by service providers in China accounts for more than $ 2 bn.

    There are several opportunities for service providers across the value chain with Body Engineering and Safety Restraints being the most dominant segment. The total revenue from China's automotive market stood at $600Bn at the end of 2018.

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    14th February, 2019
  • R&D Spends In China

    R&D spends in China are expected to grow by a CAGR of 18% over the next 4 years and these investments are driven by the telecom and auto industry. The automotive vertical accounts for 15% of the total G500 R&D spend in China signaling the need for service providers and technology partners.

    The top 5 service providers of EDAG, Altran, Tech Mahindra, ESG and ALTEN account for 70% of the overall engineering services market. The body engineering and safety restraints segments have a high outsourcing propensity and contribute nearly ~40% of the revenue among the top 5 SPs.

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    5th February, 2019

    Over the last decade, the emergence of automotive R&D centres has seen a sharp spike; resulting in the formation of newer R&D hotspots. Globally, India and China are home to one of the largest markets for R&D centres. In 2006, China had about 98 engineering centres, which has nearly double in 2017 to about 174 centres growing at a CAGR of 5.9%. India has increased its share from 34 to 63 over a span of ten years, growing at a CAGR of 6.3%. India has low-cost software talent availability, and China is favourable for low-cost manufacturing and has access to a large market.

    . Other locations that have seen a significant rise in R&D centres are California, Michigan, Western EU, and Japan. Western US locations of California and Washington have over 61 centres, growing at a CAGR of 3.8%, while the Bay Area has over 23 centres as of 2017. Japan also has a high number of R&D centres albeit with a low CAGR of 0.9%.

    Source: DRAUP Data Platform, Annual Reports

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    4th January, 2019
  • AI and Big Data workforce

    The talent distribution of the AI and Big Data workforce is highly consolidated in the US. Of the estimated 280,000 AI and Big Data talent, 65% is consolidated in the Bay Area and Seattle. The Central and Eastern region’s talent is largely spread across start-ups as legacy firms are striving to compete and enable new age dynamics in their existing business functions.

    Talent in the Bay Area and Boston are expensive when compared to cities such as Phoenix and Dallas which are serving as great scouting locations for AI and Big Data talent. Boston has high talent scalability which is fueled by researchers at local universities.

    Source: DRAUP Data Platform, Annual Reports


    India continues to offer a significant cost advantage for talent in new age skills. With FTE cost for AI and Analytics talent less than half of global FTE costs, India has a huge potential to supply to the growing global demand. The average FTE for talent (AI & Big Data / Analytics) in the Silicon Valley Bay is still significantly higher when compared to other global locations.

    Globally, Machine Learning talent costs 15-25% more than Big Data/Analytics talent. At an average of $40,000, talent in India for these new age skills cost only around a third of the costs incurred in the Bay Area.

  • The Growing UK Automotive R&D Landscape

    The UK’s automotive R&D spends are still in its infancy accounting for just 6% of the global spends. Jaguar Land Rover, Tata Motors, Geely Global and ZF Group is the current top spenders in this segment.

    The R&D spend is highly consolidated among these top three and account for nearly 70% of the total. Most of the spends are focussed in powertrain and body engineering, with infotainment and safety features being the next highest contributors.

    Source: DRAUP Data Platform, Annual Reports

  • Digital Spending In The Banking Sector

    The total technology spends in the banking industry is estimated to be $255-261 BN as of December 2018. Digital spending in the banking sector is highly consolidated among the top 30 banks with JP Morgan Chase, Wells Fargo, and Citigroup emerging as top spenders.

    A look at spending patterns by geography reveals that North America accounts for 38.7% of the total spend. Startups that develop end-to-end use case solutions in Analytics, AI, Cloud and Blockchain are prime investment targets.

    Source: DRAUP Data Platform, Annual Reports


    Yahoo (2013), Target (2014), and Deloitte (2017) have all been victims of cyber attacks that have cost them millions in lost revenue, compromised sensitive consumer information and caused priceless damage to their reputation. Cyber incidents targeting businesses have risen to ~150,000 from the 82,000 recorded in 2016.

    Cyber-attacks are estimated to cause $6 trillion in damages by 2021 and these startling numbers have caused industries to increase global spending on cybersecurity initiatives.

    Source: DRAUP Data Platform, Annual Reports

  • Seattle: Analysing maturity of the core 5G talent pool

    Seattle has a high density of mature installed talent in core 5G skills. The availability of mature talent is relatively higher compared to several other locations with nearly ~60% of the 5G workforce having work experience of more than 10 years.

    Source: DRAUP Data Platform, Annual Reports

  • In Focus: Diversity Analysis Across Industries

    The Financial Services industry ranks second along with Media & Entertainment as far as women representation is concerned.

    While women constitute ~47% of the total American workforce, they only form 36% of the workforce in the BFSI sector. The industry ranks second in terms of women representation, which is second only to the healthcare industry. Over 22% of executives serving in financial boards are comprised of women with another 16% representation in executive committees. Bank of America and American Express are the top banks with a higher proportion of female and non-white employees.

    Source: DRAUP Data Platform, Annual Reports


    Automotive companies are either acquiring companies or investing in ER&D centres in the Bay Area The Bay Area has become a hub for new-age automotive technologies. This trend is not just limited to traditional automakers, but also new age OEMs and ride-sharing companies. Enterprises such as Tesla, Uber and Lyft, headquartered in the Bay Area, are giving traditional automakers a run for their money.

    Auto firms in the area are focussing on autonomous vehicles, electric vehicles, connected cars and mobility. Tesla Motors, Uber, and Lyft are the top three automotive companies investing heavily in ER&D centres and making strategic acquisitions. The total acquisition deal size is estimated to be USD 5-6 billion, and the total automotive ER&D spend is approximately USD 0.5-1 billion.

    Source: DRAUP Data Platform, Annual Reports


    Immigrants in Israel predominantly choose science courses such as Engineering, Pharmacy, and Economics. The most preferred key skills by employers are typically, but not limited to Mathematics and Physics, Managing Information and thinking Analytics, and Medical Coding.

    The total immigration workforce in Israel is approximately 91,000, and the total overseas students are about 70K-75K, with Arab nationalities being the highest immigrants in the country.

    Israel is now a hotspot for talent in emerging skills such as Analytics, and Data Science. Provision of multiple programs in English, low cost of living, and the inclusion of free Visa policy for over 100 countries for a maximum stay of 3 months make Israel attractive for Immigrants who plan for a career in technology.

    Source: DRAUP Data Platform, Annual Reports

  • Ireland’s Talent Ecosystem

    Immigrants from a significant portion of Ireland’s talent ecosystem. Most migrants in Ireland’s technology sector belong to the UK, Poland, and India. The Irish unemployment rate is currently at its lowest rate of 3.1% thanks in part to relaxed visa policies for EU citizens and allowing degree students to easily get casual work during their stay by registering with the Garda National Immigration Bureau.

    People from EEA (European Economic Area) do not need a visa or a work permit for Ireland. People from countries outside the EEA however, require separate work visas and work permits.

    Source: DRAUP Data Platform, Annual Reports


    The global money laundering problem is costing industries up to $2 trillion per year. This accounts for 2-5% of the global GDP, and only 1% of the global illicit financial flows are seized. Record-breaking fines are being imposed on firms caught on violating the anti-money laundering laws.

    AML talent in the US, UK, and Canada is predominantly employed by US-based financial institutions. The global demand for AML talent is approximately 370K, of which 310,000 is employed in Banking & Insurance Companies, 18,000 in Investment Banking, Management Consulting, Audit & Tax related companies, and 10,000 in AML Software Providers and ITeS Service Providers (SPs).

    Roles such as AML KYC Analyst and AML Analyst are the most sought-after positions which account over 50% of the total demand. This is followed by Risk & Regulations Management and ALM Sanctions Analyst roles. While Compliance AML KYC Analyst and AML Analyst roles are the top hired workforce in top AML talent hotspots like New York, London, Canada, UAE and Singapore.

    Source: DRAUP Data Platform, Annual Reports


    The expansion of R&D talent footprint globally over the past 4 years is rapid, with India and Bay Area emerging as the hotspots. The medical devices’ industry is aggressively expanding its global presence by investing in R&D centres. The R&D investments in India and China have been growing at a rapid pace thanks to their competitive advantage. Companies are leveraging the opportunities at these locations to develop imaging and non-imaging diagnostic solutions.

    The Bay Area is also fast emerging as one of the top hubs in this sector. With tech giants building software-centric solutions, the area is well on its way toward becoming a rich medical device hub. Thermo Fischer and GE Healthcare have opened software COEs in the area. Suzhou and Shanghai are at the heart of China’s R&D growth. Fresenius, Medtronic and Thermo Fischer are amongst the top medical devices’ companies that have opened multiple R&D centres in China. India’s GICs are highly empowered allowing them to engage in strategic partnerships with vendors. Medicaldevices companies are primarily investing in Bangalore and NCR.

    Source: DRAUP Data Platform, Annual Reports

  • AI And Big Data Analytics Roles

    Globally, Job Creation for AI and Big Data Analytics roles will reach 960K in 2021 India is expected to grow at a faster rate (~25%) compared to the rest of the world. The Job Creation for Big Data/Analytics roles will grow at a much lower rate (~7%) compared with AI over the next 3 years

    Source: DRAUP Data Platform, Annual Reports

  • BFSI Industry Goes Through Digital And AI Transformation

    As the BFSI industry goes through digital and AI transformation, the banks are shoring up their talent pool with AI roles. Among locations in US, New York and Bay Area are the high volume feeder for AI roles.

    Unlike most believe, The Fintech disruption is not just restricted to the valley. We will soon publish a global view of the same. Reach out to, if you would like to know more or share your opinion.

    Source: DRAUP Data Platform, Annual Reports

  • Amsterdam Talent Landscape

    Amsterdam has a strong tech landscape of 60,000 employees spread across 1050 tech companies, ~55% of which is home-grown

    ~15% of the work force is comprised of immigrants, primarily from other European nations

    Amsterdam has a rich ICT ecosystem comprising of homegrown tech firms, start-ups and international tech giants. Finance, Retail & Media are the top employers of a total workforce of ~9 million. Close to 10K new tech jobs were added in the last 3 years. Home-grown start-ups & scale-ups grew employment by 13% and foreign tech companies by another 9%. Majority of tech talent and employers is spread across the central and western Amsterdam. Unicorns such as and Adyen, as well as, US based tech giants are top employers of tech talent.

    Source: DRAUP Data Platform, Annual Reports

  • Top R&D Spenders In Aerospace

    Airbus, Boeing, UTC and BAE retain their leadership from 2016 with Leonardo breaking into top 5 despite having a lower revenue than Safran LockheedMartin are the clear outliers. They spend less on R&D than companies who's revenues are ~2x lower

    2017 R&D Spend numbers in Aerospace has fallen by ~1.3 Billion (6%) since 2016 and 0.3 Billion (1.5%) since 2015. The industry has moved from making over-ambitious moonshots to innovating to reduce costs and improve features like FuelEfficiency. As a result, there has been a small drop in the overall spending. This could also be a warning sign as Aerospace is facing a talent refresh problem and are struggling to replace it's ageing workforce.

    Source: DRAUP Data Platform, Annual Reports

  • China Are Leading The 5G Implementations Race

    China are leading the 5G implementations race and recently outspent the US to create a wide gap on 5G infrastructure & implementation A recent report revealed that China is miles ahead compared to the US and the rest of the world with regard to 5G infrastructure and implementation.

    Analysts noted that the cost of equipment is roughly 35% cheaper in China when compared to the US. China is stated to have over 400 million 5G connections by the end of 2025. This comes as no surprise as China has over 10 times as many 5G sites as the US. Though full-scale implementation is at least a couple of years away, it’s safe to say that China is already on the road to winning this race.

    Source: DRAUP Data Platform, Annual Reports


    Universities in Madrid are adding close to 5,000 fresh tech talent annually. Madrid has a healthy tech ecosystem comprising of homegrown tech giants, enterprising startups and multinational corporations. Though 30% of the workforce is engaged in agriculture, Madrid has a rich software talent ecosystem.

    Of the available ~1,49,000 engineers, over 60% of this workforce is employed with multinational corporations. Large corporates such as Google, IBM, and Intel are the top employers of tech talent. The most sought-after job roles the tech ecosystem are UI designer, BigData engineer and DataScientist.

    Source: DRAUP Data Platform, Annual Reports

  • US Talent Migration patterns post 5G Implementation

    Several catchment areas are emerging as talent hotbeds Installing 5G catchment areas in several parts of the US has had a cascading effect on talent migration. Top telecom giants such as T-Mobile, Verizon and AT&T have announced setting up 5G network operations in LasVegas, Minneapolis, and SanFrancisco which have now emerged as talent hotbeds.

    . NewYork, Austin and SanFrancisco have partnered with telecom players thereby attracting TEMs and network providers to R&D centers. This has lead to the creation of jobs that cater to 5G implementation and orchestration.

    Source: DRAUP Data Platform, Annual Reports

  • Unicorn Exits Set To Reach All- Time High In 2018

    A lot of startup-related metrics such as, Supergiant rounds, Unicorn investments, Total Funding etc are on track to hit multi-year or record highs in 2018 The 2018 numbers provide a clear counterpoint to those who questioned whether astronomical unicorn valuations would hold up in the public market A record number of venture-backed companies (23) valued at over $1 billion have launched IPOs so far in 2018, outpacing full-year totals for 2016 and 2017.

    These newly public unicorns are doing pretty well too, their shares are either meeting or above expectations and 6 of these are valued at over $10 Billion. Unicorn M&A market is seeing tremendous activity as well. Big transactions like Walmart’s $16 billion acquisition of Flipkart and Microsoft’s $7.5 billion purchase of GitHub have helped boost the totals. The UnitedStates produced the most Unicorn exits this year but the total dollar value of these exits was higher in Asia and Europe.

    Source: DRAUP Data Platform, Annual Reports

  • Samsung's Pivot from Mobiles to Semiconductors

    Samsung Mobile has lost its leadership position in the 3 biggest markets while the Semicon Business Unit has displayed hockey stick growth in Revenues

    Samsung Semiconductor has a 52% operating margin and contributes to nearly 75% of the total operating profit

    Samsung generated more profit in 2017 than in 2016 + 2015 full years combined. This is a phenomenal growth story for Samsung Electronics as the bulk of the growth in the top and bottom lines is not driven by the mobile division but the semiconductor division. The was mainly caused by the shift to higher storage capacities (that started with Apple’s iPhone and was also adopted by Chinese brands) have kept the demand for Samsung memory parts at an all-time-high. Simultaneously, Samsung has lost its leadership position in the Indian, Chinese and American smartphone markets leading to declining revenues from the Mobile Communications BU.

    Source: DRAUP Data Platform, Annual Reports

  • Analyzing the Impact of AI

    Sales prediction, market intelligence and customer experience are the most impacted business segments

    There is no discounting the impact AI has had on all business functions. Sales has had some of the highest adoption of AI technologies to enable Forecasting, and PredictivePricing. The big 5 CRM players Salesforce, Microsoft, Oracle, Adobe and SAP accounted for more than 50% of the global CRM market. AI has also helped to streamline and enhance customer service experiences through the introduction of chatbots and virtual assistants. ML and NLP are the most used AI technologies in CRM solutions.

    Source: DRAUP Data Platform, Annual Reports

  • New York Offers High Talent Scalability

    NewYork and the BayArea are the top 2 hotspots for FinTech-based companies, start-ups and talent. The Bay Area and New York have been identified as top hotbeds for Fintech start-ups primarily in AlternativeFinancing and Investment tech segments.

    The top 5 cities in the US for Fintech, namely NewYork, BayArea, Chicago, Boston, and WashingtonDC, account for over 90,000 of FinTech talent. New York offers high talent scalability while Chicago offers significant cost advantage which makes these 2 locations hotbeds for FinTech activity.

    Source: DRAUP Data Platform, Annual Reports

  • FinTech companies in the United States have invested over $15.2 Billion in 2017

    There are roughly 7000 FinTech firms around the world that are trying to bring disruption to the Finance ecosystem. InsurTech, RoboAdvisory and AlternativeLending are the domains in FinTech that are witnessing the most disruption.

    FinTech investment has targeted the most profitable areas in global banking such as PersonalFinance, Insurance and AssetManagement with investment share of 73%, 10% & 10% respectively. Firms with the highest deals by value are Bankrate, BluePay and ISS.

    Source: DRAUP Data Platform, Annual Reports

  • Ranking Companies By Revenue

    24 Energy companies are present in the Top 50 by Revenue per Employee among S&P 500 members

    Healthcare (10 companies in the top 50) and Utilities firms rank a distant second and third respectively Ranking companies by Revenue per Employee allows us to explore how efficiently the companies utilise their HumanCapital. Energy cos are advantaged by the fact that their businesses depend more on the availability and efficient processing of natural resources which can be automated. On the other hand, a Healthcare or FinancialServices company is more reliant on human based operations to generate income.

    Source: DRAUP Data Platform, Annual Reports

  • Data Science Talent Availability

    China and Israel are significantly ahead of India in DataScience talent availability Chinese AI and BigData talent is predominantly employed by large corporations, both MNC and local, such as Baidu, Alibaba, Tencent, Amazon, eBay etc.

    The presence of large firms such as GE, Amazon and IBM has lead to the creation of a mature BD ecosystem in India as well. However, in Israel, this talent is primarily driven by startups such as BrainQ, Iguazio and Tech Giants such as Microsoft, Samsung and Google.

    Source: DRAUP Data Platform, Annual Reports

  • New Age Job Roles Than Other Types Of Companies

    Gaming and Automotive companies tend to hire more in New Age job roles than other types of companies 10 of the top 20 NewAge hirers are gaming companies or companies that have some presence in the gaming industry We analysed 1 million job postings from 259 companies tagged across 4000 tech lines.

    Due to the pace of tech innovation and disruption in their industries, Automotive and Gaming companies are forced to invest heavily in New Age tech like AR/VR, AutonomousDriving etc. Visteon and ActivisionBlizzard lead this trend - more than 3 in every 4 of their job postings are in a New Age field

    Source: DRAUP Data Platform, Annual Reports

  • Where Do American CEOs Work?

    California, predictably, is head and shoulders over all other American states for the total number of CEOs that reside there Surprisingly, Florida is a distant second ahead of Financial and Academic hotspots Illinois, NewYork state, Massachusetts and Pennsylvania Identifying the America state with the most CEOs will allow sales teams to identify and target ideal sales locations.

    . CEOs generally sit out of corporate HQ and therefore, the bulk of the decision making power of their company will be concentrated in that location.

    Source: DRAUP Data Platform, Annual Reports

  • Texas is Emerging As The Ideal Location For Software Development

    Texas is emerging as the ideal location for SoftwareDevelopment in the US due to it's large talent pool and comparatively lower costs California has the largest talent based but costs are 10% than in Texas.

    Washington and NewYork have a smaller talent base at a higher average cost Rising cost of living in traditional hotspots such as Washington and California are forcing companies to search for talent in new US regions. Of these Texas and NorthCarolina seem to be most companies' first choice due to their proximity to universities and relatively lower costs. Texas is better positioned than North Carolina to take advantage of this shift and is all set to grow at tremendous pace in the coming years.

    Source: DRAUP Data Platform, Annual Reports

  • About 1 Million jobs are expected to be created in AI and Big Data/Analytics roles in 2021

    The global demand for AI and BigData roles is only increasing. Based on Draup projections, this number is set to reach ~450,000 (2018: ~100,000) and ~510,000 (2018: ~415,000) for AI and Big Data respectively.

    Globally, job creation for AI and Big Data Analytics roles will reach 960K in 2021 with an average CAGR of 23%. India’s AI/BD talent growth rate is expected to be higher than several other countries around the world at 25%. This translates to 68,000 for Big Data / Analytics and 74,000 for ArtificialIntelligence roles in India alone.

    Source: DRAUP Data Platform, Annual Reports

  • Over 45% Of Sydney’s Workforce Is Comprised Of Immigrants

    Favourable immigration policies, lax visa rules, and top-quality educational facilities have made Australia a hotbed for international talent. The abundance of job opportunities and the growing tech eco-system have allowed immigrants with specialized skills to form over 45% of the 2.2 MN total workforce.

    Indian and Chinese nationals favour new age skills like MachineLearning and DataAnalytics while immigrants from the UK are favouring programs in Networking. Major tech giants like Microsoft, Google, and Atlassian have established RHQs in Sydney over the last 5 years.

    Source: DRAUP Data Platform, Annual Reports

  • Software Graduates That Universities Produce Annually

    The ~2,000 software graduates that universities produce annually does little to meet the growing demand HongKong has limited access to S/W engineering talent pool, capped at ~15,000 installed software engineers with ~1,100 engineers equipped with ML/ Data science skills.

    This shortage along with other factors such as increased real estate costs, are driving the rising cost of software talent in Hong Kong. BFSI emerge as top employers of ML talent skills largely for optimizing and automating backend banking operations. HSBC is among the top employers of S/W talent mainly in the areas of financial risk management.

    Source: DRAUP Data Platform, Annual Reports

  • Apple's Share Price Hit $207.32 On August 2nd

    Apple's Share price hit $207.32 on August 2nd, making it the first technology company to hit a market cap of 1 Trillion dollars Apple become the third public company in recent history to cross the 1 trillion mark after StandardOil and PetroChina Apple's market cap does not make them the biggest company in history, that honour belongs to the DutchEastIndiaCompany who had an inflation adjusted market cap of 7.4 trillion dollars at it's peak.

    The two companies are incomparable but with the upcoming release of the latest iPhone, it will be hard to bet against Apple continuing it's growth trajectory.

    Source: DRAUP Data Platform, Annual Reports

  • Sustainable And Renewable Energy Sources Are On The Rise

    Over the last ten years, the fraction of power generated from coal has nearly halved from around 50% to 30%. Over the same time, renewable power sources like solar and wind have grown to make up 15% of total electricity generation.

    The rise in renewable power sources is set to receive a further boost with the adoption of ElectricVehicles. Electric vehicles produce less emissions now because, in general, the electric grid is getting cleaner. While we are moving in the right direction with renewable power and growing numbers of EV models, it’s vital that we accelerate the adoption of EVs to negate the effects of ClimateChange.

    Source: DRAUP Data Platform, Annual Reports

  • Google search's market share is at its lowest point in the last decade

    In comparison, Bing is at it's highest point due to it's ability to partner with third party programs Google has had a stranglehold on the SearchEngine market since it's inception in 1997.

    Their market leading advertising services only made them more dominant, but, since the start of 2010, Bing's aggressive focus on UX and partnerships has seen it grow at a faster rate. For example, ~25% of the searches on Bing are voice driven, mainly through it's integration with Siri and Cortana.

    Source: DRAUP Data Platform, Annual Reports

  • Consumer Software and Consumer Electronics CEOs

    In our study of skills listed by CEOs on their public profiles and biographies, the Media & Entertainment CEOs ranked first, followed by leaders of FMCG and MedicalDevices companies Consumer Software and Consumer Electronics CEOs, rank near the bottom for diversity of skills listed The number of skills listed by a CEO is a good indication of the different focus areas of an executive.

    . Listing a greater number of skills in your page reflects the ability of that CEO to drive different initiatives that the company undertakes whether it is related to finance, operations or technical programs.

    Source: DRAUP Data Platform, Annual Reports

  • Bitcoin Price Peaks And Falls Correlates With Googles Search Interest

    The tremendous growth in Bitcoin throughout 2017 correlates almost perfectly with an increase in Google search interest This is a clear indication that the rise in trading price was not facilitated by a rise in the value of Bitcoin An "economic bubble" is trade in an asset at a price or price range that strongly exceeds the asset's intrinsic value. As can be seen in the graph, the price of Bitcoin rose from ~15% of it's max value to it's max value in the space of a year.

    This rise was matched by a corresponding increase in Google search queries. The price of a Bitcoin then drops by ~50% when the "fad" cools, as shown by the drop in number of Google search queries.

    Source: DRAUP Data Platform, Annual Reports

  • Female Workforce As Percentage Of The male Workforce In India

    Female participation in the workforce as % of male participation has been declining since the start of the IT boom in India The gender gap is currently wider than it has been at any point in the last 30 years Indian initially saw a rise in participation post the liberalisation of the economy in the early 90s but since the nation shifted gears and adopted IT, the GenderGap has started growing larger and larger.

    One potential explanation is the lower number of femalegraduates that are being generated, in comparison to males every year.

    Source: DRAUP Data Platform, Annual Reports

  • Based On The Draup Hiring Index, Graduates From Purdue University

    Based on the Draup Hiring Index, graduates from Purdue University are on average more hireable than graduates from other universities UnitedStates universities dominate the top 30 with only 2 non US representatives, both from Israel.

    The Draup Hiring Index is a measure of the skills and experience that an individual has gained and how that affects his potential to create value. Purdue University graduates, on average, are more hireable than graduates from other universities such as the UniversityofMichigan, UCBerkely and Stanford. US-based universities occupy 28 of the top 30 slots while the remaining two slots are occupied by Technion and TelAvivUniversity.

    Source: DRAUP Data Platform, Annual Reports


    For the first time in the last 10 years, Advertising has been mentioned considerably more times than Search In the past, Advertising has at most 2 mentions more than the mentions of Search The increase in mentions of Advertising is a signal of the changing core of Google's business.

    Their search app is still the most used service on the internet but much of their revenues are driven by their advertising business and as a result, advertising is set to become increasingly critical to the future of Google.

    Source: DRAUP Data Platform, Annual Reports

  • Google's Social Network Timeline

    Mentions of Social Network in Google Earnings Calls last peaked at the release of Google+ in 2011 Since then the mentions have steadily decreased and there has been no chatter in the last 2 years after Google+ was spun-off Google's social media plays were a direct response to the threat posed by Facebook.

    The primary reason that their initiative failed is that instead of solving problems for their users, Google's social media features were mainly introduced in competition to a feature launched by Facebook. As a result, Google+ only provides value by being a single sign-in source for other Google services.

    Source: DRAUP Data Platform, Annual Reports

  • Amazon's growth story in a single chart

    It took Amazon 18 years as a public company to catch Walmart in terms of market cap but only 2 more years to double it.

    On May 15, 1997, a money-losing online bookstore,, went public on the Nasdaq in an IPO that valued it at a modest $438 million. 20 years later, that startup is worth nearly $460 billion. To achieve this feat, Amazon directed nearly all of it's cash into huge new investment areas, with a focus on growth over net income.

    Source: DRAUP Data Platform, Annual Reports

  • ML Talent

    Singapore has a rich Machine Learning ecosystem with a talent pool of over 2,200. Over 50% of this talent is present in leading organizations that form the top 18%. IBM, SAP, and GrabTaxi are the top employers of Machine Learning talent in Singapore.

    GrabTaxi sources ML talent to strengthen its demand predictive analytics algorithms. Apart from tech firms, banks such as DBS and OCBC employ ML talent to battle fraud and financial crimes and for risk modeling.

    Source: DRAUP Data Platform, Annual Reports

  • Singapore Offers An Economy With a Healthy Tax

    Singapore offers an economy with a healthy tax and legal environment, immigration-friendly incentives and a rich environment suitable for technology firms and startups.

    The median salary in Singapore is $56,300 while the median salary for ML is $73,200, thereby providing companies with cost arbitrage over Tier-1 US locations like Seattle where talent costs 25-30% more. The median salary for ML is significantly higher than other skills such as analytics and design, emphasising its demand.

    Source: DRAUP Data Platform, Annual Reports

  • Fords' Ev Focus In China

    Mentions of China in Ford Earnings Calls has been rising rapidly since 2013 and peaked when China announced tax rebates for Electric Vehicles in 2015 In December 2017, Ford announced the launch of 50 new models in China with 15 of these being electric

    Ex-CEO Alan Mullaly had tried to streamline Ford's product line when he took over in 2006 by focusing on fewer vehicles and trying to improve efficiency. Since his retirement in 2014, Ford has made a U-turn on this strategy and are instead trying to boost sales by adopting an aggressive product and tech strategy in emerging markets such as China

    Source: DRAUP Data Platform, Annual Reports

  • Language In Earning Calls Reached Peak Negativity Around The 2008 Financial Crisis

    In 2008, nearly 15% of the total sentiment score was derived from words that had negative connotations That negativity score has dropped by around 66% to to ~5% of the overall sentiment in 2018

    We performed a sentiment analysis of Earnings Calls Transcripts dating back to 2005. Based on the language used by the executives, our algorithms provided a positive and negative score to each statement. The negative score peaks around the 2008 financial crisis and the market slowdown that followed.

    Source: DRAUP Data Platform, Annual Reports

  • Companies studied- BMW, Ford, FCA, GM, Volkswagen

    Mentions of the Apple Car project in Auto OEM Earning Calls saw it's peak in 2015 and 2016 when the project was still shrouded in secrecy In 2017, mentions dropped by more than 50% when Tim Cook announced that Apple would focus on building an Autonomous driving platform and not a complete vehicle

    Mentions of "Apple", "Apple Car" and "Project Titan" steadily grows from 2014-2016 when the program was still in stealth mode. The mentions suddenly drop to 0 in the first half of 2018. This dip correlates well with the news of Tim Cook pivoting the goal of the program towards building an ADAS platform. This indicates that OEMs are no longer as worried about the Apple Car and are instead looking to partner with the Tech Giants.

    Source: DRAUP Data Platform, Annual Reports

  • A Detailed Analysis Of Over 200,000 Resumes And Job Oening

    A detailed analysis of over 200,000 resumes and job opening corpus shows that AI and BigData talent pool in G500 companies is around 250,000. Over 60% of this demand is distributed across Enterprise.

    Software, Consumer Electronics, and BFSI. Global DataScience and Applied Data Science talent is estimated to be around 95,000 spread across G500 companies, startups and service providers. Applied Data Science role is currently consolidated across tech giants and platform-based startups.

    Source: DRAUP Data Platform, Annual Reports

  • Microsoft Product Analysis

    Microsoft have pivoted from mentions of Consumer products to talking about enterprise platforms such as Azure and Office 365. This highlights the company's policy of prioritising the Cloud and Enterprise markets. In 2011, Microsoft’s two favourite products to talk about were Office and Windows.

    Since then, Office has continued its evolution into Office 365, a cloud-based platform and a vital part of the Microsoft ecosystem. Azure also grew from nothing into Microsoft’s biggest money maker and probably the most important component of Microsoft’s future. Meanwhile, Microsoft's consumer products such as Bing, Xbox, Skype and Windows have seen their mentions dip to their lowest point since 2011.

    Source: DRAUP Data Platform, Annual Reports

  • What is the future of Windows?

    We performed a Sentiment Analysis of all Microsoft's Earnings Calls and aggregated the sentiment of every statement that mentions the "Windows" product line. Post the emergence of Azure in 2011, a little bit of negativity has snuck into the language of Microsoft executives who discuss Windows. The change in sentiment is clear indication of Windows' dwindling significance to Microsoft.

    Windows is at the heart of Microsoft and as a result the languages is largely positive in nature. However, since 2011, Microsoft have started tempering their expectations of this product line and we have seen some negativity sneak into their language. The magnitude of negativity is still minimal but the fact that it starts at 2011, the same time that Azure and Office 365 begin their growth trajectories is very significant.

    Source: DRAUP Data Platform, Annual Reports

  • Automotive OEM Earnings Calls Has Grown Exponentially

    Mentions of Ride-Sharing, and related companies, in Automotive OEM Earnings calls has grown exponentially over the last 5 years. While these companies are talking more about their RideSharing initiatives, the positivity around these statements has steadily declined. Between 2010-15, Auto OEMs were hesitant to talk too much about the "Ride-Sharing Revolution".

    However, they were largely positive about the segment. Uber's successes in this period forced the OEMs to make their own entrance and as a result the mentions of the sector grows significantly post Uber attaining Unicorn status. Lately, Ride-Sharing has entered a period of quiet consolidation with mergers and partnerships being brokered by the likes of SoftBank Group and other major players.

    Source: DRAUP Data Platform, Annual Reports

  • Google is coming

    Mentions of Google & Waymo in Automotive OEM Earnings calls have seen consistent peaks and falls that correlate with milestones passed by the Google project The sentiment associated with these mentions has largely been positive but average magnitude of positivity has been falling since 2016. Automotive OEMs started recognising Google as a major player in AutonomousVehicles when they began testing their prototype in mid 2014.

    By 2016, Google's program had already successfully completed the first Autonomous ride when OEMs began their own entries into the market ( General Motors invested in Cruise Automation). Mentions hit an all time high in early 2017 as Waymo was spun into a separate BU and and began stealthily focusing on building partnerships and working on their Go-To-Market strategy.

    Source: DRAUP Data Platform, Annual Reports

  • Analysing Global Unicorn Hubs

    Unicorns have emerged in most technology hubs like Brazil, Indonesia and Nigeria. It’s no surprise that the BayArea is home to over 50% of the world’s Unicorns. The Bay Area has a mature start-up ecosystem that is focused on technology innovation which has made it a breeding ground for Unicorns. The area also has significant financing options from institutional investors.

    . China has a mature start-up ecosystem and is producing Unicorns at a rapid rate. DidiChuxing and Xiaomi are some examples of well-funded Unicorns. Israel and UK have a strong start-up ecosystem with a focus on new age technologies while Western Europe has a focus on mechanical and embedded engineering

    Source: DRAUP Data Platform, Annual Reports

  • Automotive Has The Lowest R&D

    Automotive has the lowest R&D Spend (as a percentage of revenue) across vericals. As a result, the disruption currently plaguing the industry cannot be a surprise.

    . Larger R&D investments by software and semiconductor companies is a direct cause of their disruptive power.

    Source: DRAUP Data Platform, Annual Reports

  • Outsourcing Micro-verticals in Retail

    17.88% of all outsourcing in the Retail industry can be categorised under Analytics, Big Data & BusinessIntelligence Carrefour, Home Depot & IKEA Group contribute to over 55% of Retail outsourcing in Analytics, BigData & BI.

    The paucity of software talent at Retail companies results in these companies primarily outsourcing InformationTechnology related projects to lower cost locations such as India. Of these deals, "Analytics, BI & Reporting" is the most "in-demand" micro-vertical with, large scale vendors like Tata Consultancy Services, IBM, Accenture, Capgemini and Infosys the primary deal winners.

    Source: DRAUP Data Platform, Annual Reports

  • Deep Dive - ML/Big Data Talent

    There is a significant outflow of fresh university talent in MachineLearning / Big Data from universities across the world. Globally, undergraduates account for 59% of ML/ BigData talent.

    Of this, about 62% of the total employable talentpool is graduating with B.E and B.Tech. degrees in ComputerScience. hashtag#Europe has the highest number of fresh ML/BD talent from universities. China and India are emerging locations where enrolment of Master’s and PhDs in ML/Big Data courses has increased substantially by over 23%.

    Source: DRAUP Data Platform, Annual Reports

  • Research Areas

    76% of all Artificial Intelligence courses are in "Horizontal Technology" areas such as NLP, NeuralNetworks and CognitiveScience.

    Outside of the US & UK, verticalised AI courses in areas such as Healthcare, Legal or Education are almost non-existent. Bulk of the research effort and dollars is focused on more traditional fields such as VirtualReality and Computer Vision.

    Source: DRAUP Data Platform, Annual Reports

  • China's Dominance of the Top 10 Biggest Companies

    4 of the Top 10 biggest companies in the world are Chinese Banks with PetroChina as a 5th representative. The top 10 companies in the world have been dominated by BFSI and Energy firms and mainly by those from the UnitedStates.

    . Traditional American Banking powerhouses were decimated by the financial crisis of 2008, paving the way for Chinese Banks to rise to the top, underscoring the incredible growth story of the country. The assault of China to the Top 10 of each industry is limited, at the moment, to sectors like banking, materials, construction, telecommunications and trading. UnitedStates, Europe and Japan (G7 economies) still dominate the top positions in sectors where the brand or high technology is the key but China is catching up on that front too.

    Source: DRAUP Data Platform, Annual Reports

  • Top 4 Blockchain Hiring Locations

    The Bay Area has almost twice as many open Blockchain jobs as the next location, the Greater New York Area. Approximately 50% of these Blockchain job postings are for leadership or managerial positions Looking at Hiring in the BayArea is a good identifier for the emergence of new technologies.

    In Blockchain, the technology has not hit the required level of maturity that will allow Hi-Tech companies to build consumer facing products at scale. Companies are therefore hiring visionaries and senior leaders to help define the road-map and identify product-market fits. In other parts of the world, companies are already working on Blockchain services and micro-solutions for their clients - evidenced by the larger share of JobPostings for Engineers, Consultants and Specialists.

    Source: DRAUP Data Platform, Annual Reports

  • The Race for Blockchain Talent

    The likes of IBM, Oracle, SAP and Microsoft and other enterprise focused businesses are leading the race to acquire Blockchain talent. Large companies hiring in Blockchain have not started building products, yet. The above companies are hiring talent to help develop technical solutions that solve a client’s problems or for Blockchain evangelism.

    There is a distinct lack of interest in the technology from Silicon Valley firms like Google and Facebook in this field. The lack of participation from SiliconValley product firms is due to the fear that the tech is not ready to scale - the computational energy required to post a single Blockchain transaction is enough to power the average U.S. household for a week.

    Source: DRAUP Data Platform, Annual Reports

  • Over 25% Of Engineering Graduates Within The EU Come From EasternEurope

    Poland, Romania, Austria, CzechRepublic and Hungary account for more than 75% of fresh engineering talent in Eastern Europe. This has also given rise for Europe to emerge as a hot outsourcing destination.

    . Bucharest, Lublin, and Kiev are the preferred locations for engineering outsourcing. Earlier this year, Bosch announced the construction of its engineering centre in the Romanian north-western city of Cluj-Napoca, a project worth €25 M.

    Source: DRAUP Data Platform, Annual Reports

  • Eastern Europe is emerging as Automotive's own Bay Area

    These locations are preferred for their low cost + high talent availability Poland is the ideal location for talent as it has generated over 100 thousand STEM graduates Romania, on the other hand, accounts for close to 50% of the installed ER&D talent of global automotive firms.

    Of the 55 new start-ups in the automotive industry since 2013, 17 were setup in Romania and Poland. Most of these start-ups have set up shop in Bucharest & Cluj-Napoca in Romania, and Warsaw & Cracow in Poland. They are primarily working on CarRentals and ElectricVehicles.

    Source: DRAUP Data Platform, Annual Reports

  • Eastern Europe - Auto Investment Hotspot

    Romania, Poland and the CzechRepublic account for over 75% of the total installed talent in the region.

    Automotive companies are making a beeline for Eastern Europe as the geography emerges as a key destination due to a plethora of software talent. Almost 27 of 70 global automotive companies have ER&D centres in EasternEurope and total installed talent of these companies is around 27,000 employees. Continental, Groupe Renault and Volkswagen AG have the highest ER&D installed talent base in the region.

    Source: DRAUP Data Platform, Annual Reports

  • Israel Automotive Startup Funding

    Israel’s automotive startups account for over 43% of the total funding received by all startups in the country. Of the total $3.2bn in funding received by startups, $1.4bn was bagged by the mobility services sector.

    New age technologies like autonomous vehicles and electric cars have witnessed the biggest funding rounds. Israel has a well-developed autonomous tech ecosystem. Startups are mainly working on AI and sensor technologies. Israel’s government has done it's part, slashing electric vehicle taxes by 10% and is actively promoting EV and clean energy.

    Source: DRAUP Data Platform, Annual Reports

  • Israel - Next Big Automotive Innovation Hub

    The rise of Israel as a leading tech nation has popularised the nickname, ‘Silicon Wadi’. With a YoY growth rate of nearly 78% in the number of automotive startups, Israel’s startup ecosystem has seen a massive boom in the last two years.

    The tech ecosystem has been rapidly expanding, largely driven by Israel-based tech startups. Larger companies have set up accelerators to promote & leverage the emergence of these startups. Mobileye's $15bn acquisition by Intel Corporation has raised awareness of the significant capabilities of the nation’s tech talent.

    Source: DRAUP Data Platform, Annual Reports

  • Who's really driving the growth of IoT?

    By 2022, IoT is set to account for over $410bn in technology spend across verticals & locations Internet of Things technologies are making big waves in the digital transformation of several industries. Of these, industrial, automotive and "smart city" projects have emerged as the leaders, accounting for about 57% of the total spend by 2022.

    IoT is the driving force behind smart city projects around the world. Predictive traffic management, sensor-enabled streetlights are some notable use cases.

    Source: DRAUP Data Platform, Annual Reports

  • An Interesting Battle Is Underway

    An interesting battle is underway in the Auto industry to see who will redefine the future. Ridehailing companies won the first round by adopting software earlier than their rivals. However, they too have recognized that the future of the industry lies in the ability to provide software services on top of the core vehicular platform.

    These companies have acquired many companies to build competencies in areas such as Food Delivery, Auto-financing & Rental services. Traditional Automotive Cos have recognized the value of building a software based ecosystem around their core offerings. This is evidenced by the increasing number of consumer software companies that Auto OEMs are investing in/acquiring.

    Source: DRAUP Data Platform, Annual Reports

  • The Changing Automotive Industry

    Over 50% of total investment & acquisition activity by General Motors has taken place post 2015

    The changing Automotive industry has forced GM to move away from acquiring companies that help make cars better to making investments that insulate the company from future disruption The chart describes companies that GM invested in or acquired tagged to sub-vertical and technology.

    Source: DRAUP Data Platform, Annual Reports

  • Microsoft M&A Timeline

    Another indicator of Microsoft's shift from a consumer business to focusing on enterprises is the heightened M&A activity post Satya Nadella taking over the reigns of the company.

    Nadella's first full year as CEO saw almost as much M&A as the previous 3 years combined.

    Source: DRAUP Data Platform, Annual Reports

  • Microsoft Steps Up Searching Tech Hiring

    Amidst speculation that Microsoft is set to spin-off Bing into it's own business, we looked at the number of SearchTech job postings from the company.

    Their share of all search jobs in the market grew from 1% in April '17 to 22% in March 2018. Signal?

    Source: DRAUP Data Platform, Annual Reports

  • Number of Job Postings By Facebook

    The number of job postings by Facebook that mention the word "privacy" and are also tagged to "Artificial Intelligence & Data Science" saw tremendous, unexpected growth in Jan, 2018.

    The spike in AI jobs post the end of 2017 correlates with real world events and scandals that involve Facebook. This could be an indication of the approach Facebook will take to solve these issues.

    Source: DRAUP Data Platform, Annual Reports

  • Outsourcing Intensity of Indian R&D Centres

    The trend line indicates that companies first set up an R&D center in a global location to build a relationship with the surrounding partner ecosystem. As the center scales, the total outsourcing begins to regress in proportion to the growth in headcount.

    This indicates that companies start to bring more work in house as their capabilities grow. Exceptions to the rule are companies headquartered in India as shown by Tata Motors in the chart.

  • Autonomous Vehicle Investment Outlook

    Software and semiconductor powerhouses are committed to investing heavily along with OEMs to develop strong ADAS platform capabilities. Tech giants such as Google, Baidu, Inc. and Microsoft are focused on building AI platform capabilities by leveraging deep learning algorithms that make ADAS safe and predictable.

    Among OEMs, Ford Motor Company is best positioned to launch its SAE Level 5 capable-vehicle in the market, a vehicle that requires no human intervention. Key investments and collaborations with Argo AI, Velodyne LiDAR, Inc., SAIPS etc have enabled Ford to develop this capability. Toyota Motor Corporation too has pledged over $1bn into technology developing an AutonomousVehicle .

  • Automation Job Postings In Bengaluru

    In the second half of 2017, the number of "Automation" job postings in "Bengaluru, India" has seen tremendous growth.

    This growth hasn't been matched by other key Indian locations.

  • Smartphone Era

    In the early days of the "Dot-Com" era, companies like Microsoft and Apple spent their resources on acquiring software companies that had already been in business for a 3-4 years.

    Post-2005, in the "Smartphone Era", Microsoft and Apple were joined by other Tech Giants such as Facebook, Google and Amazon. This time period saw acquisitions in Vision and Machine Learning grow substantially. Apple acquired facial recognition software firm Polar Rose while Google acquired Key-Hole and Zip Dash to enhance their Google Maps offering.

    Since 2011, the "Cognitive Era" saw these Tech Giants become increasingly ambitious when it comes to making strategic acquisitions. The Tech Giants acquired a number of early stage AI start-ups. For example, Apple acquired the team at, while Google acquired 2-year old AI startup, Deep Mind.