by sumit kumar | Aug 30, 2024
Account-based marketing is definitely the most critical component of go-to-market workflow, for enterprise technology businesses. It identifies low-hanging opportunities, primary stakeholders, their priorities, and technology purchasing patterns within target...
by sumit kumar | Aug 23, 2024
The enterprise sales environment is rapidly evolving due to technological advancements and changing buyer behaviors. Traditional sales methods are becoming obsolete as informed buyers demand personalized solutions. AI-driven Account-Based Marketing emerges as a...
by sumit kumar | Aug 22, 2024
A decision-making hierarchy is a structure through which organizational decisions are made. It reflects the probable roles, responsibilities, and KPIs of stakeholders in the decision-making process. In the past, gaining insights into a target account’s organization...
by sumit kumar | Jul 30, 2024
Salesforce report says top performing sales teams are 3.5 times more likely to leverage sales analytics than underperforming teams. AI-powered Sales Intelligence platforms are fast taking the center stage in enterprise sales motions – due to the quality of market...
by sumit kumar | Jul 26, 2024
Micro-targeting the right decision makers within target accounts with account-level insights is crucial for fast-tracking enterprise deals. You are most likely missing out on the competitive edge that real-time, comprehensive account-level insights can provide — if...