by sumit kumar | Feb 12, 2025
In this episode of Draup Dialogues, Amaresh Ramaswamy, Draup’s COO, engages with Sameer Shariff, Impelsys’s Founder and CEO, on everything enterprise sales and the evolution of Account Based Marketing in the age of AI. Sameer has driven Impelsys on...
by sumit kumar | Dec 23, 2024
How enterprise IT services sales teams can significantly boost win rates by tapping into hidden insights from a target account’s outsourcing data. Enterprise sales teams face growing challenges: prolonged sales cycles, declining win rates, and difficulty aligning...
by sumit kumar | Dec 18, 2024
Global enterprises are pushing their Account-Based Marketing (ABM) teams to optimize resources—time and cost—while still consistently winning high-value accounts. However, traditional ABM processes often face a critical bottleneck: inefficient data management. This...
by sumit kumar | Dec 6, 2024
Traditional account-based marketing (ABM) often struggles with inefficient workflows and missed opportunities due to a lack of deep market data. Manual research, data compilation, and outdated insights into industry workloads, emerging use cases and shifting...
by sumit kumar | Nov 18, 2024
Account-Based Marketing (ABM) has transformed enterprise sales by shifting focus from broad TAM-level targeting to precise micro-targeting of high-value accounts using real-time, account intelligence. Manually compiling and analyzing account intelligence from diverse...