Transformation in enterprise tech sales and ABM in the age of AI with Mahesh Raja
In this episode of Draup Dialogues, Vamsee Tirukkala, Draup’s CCO, engages with Mahesh Raja, Chief Growth Officer at Ness Digital Engineering, on the transformation of ABM and enterprise sales in the age of AI. Artificial intelligence has fundamentally...
Amplify sales success with AI-powered account intelligence with Lesia Nikolaieva
In our very first episode of Draup Dialogues, Vamsee Tirukkala Draup’s CCO, engages with Lesia Nikolaieva, GlobalLogic’s AVP of Sales Enablement, on enterprise sales, sales enablement, and go-to-market strategies. GlobalLogic emphasizes the...
How to Crack ABM for Enterprise Sales: A Data-Driven Approach
Account-Based Marketing (ABM) has become a cornerstone strategy for businesses looking to scale enterprise sales. ABM offers a targeted, data-driven approach to connecting with high-value accounts – emphasizing precision and personalization over broad, generalized...