by sumit kumar | Mar 2, 2025
In this episode of Draup Dialogues, Vamsee Tirukkala, Draup’s CCO, engages with Mahesh Raja, Chief Growth Officer at Ness Digital Engineering, on the transformation of ABM and enterprise sales in the age of AI. Artificial intelligence has fundamentally...
by sumit kumar | Mar 1, 2025
In our very first episode of Draup Dialogues, Vamsee Tirukkala Draup’s CCO, engages with Lesia Nikolaieva, GlobalLogic’s AVP of Sales Enablement, on enterprise sales, sales enablement, and go-to-market strategies. GlobalLogic emphasizes the...
by sumit kumar | Feb 19, 2025
Account-Based Marketing (ABM) has become a cornerstone strategy for businesses looking to scale enterprise sales. ABM offers a targeted, data-driven approach to connecting with high-value accounts – emphasizing precision and personalization over broad, generalized...
by sumit kumar | Feb 17, 2025
The telecom industry is rapidly evolving, fuelled by 5G expansion, cloud adoption, AI-driven automation, and IoT integration. IT spending in this sector is surging as companies modernize their infrastructure to enhance network efficiency, customer experience, and...
by sumit kumar | Feb 13, 2025
Finding the right decision-maker isn’t about job titles—it’s about knowing who truly takes the deal forward. Influence stems from budget ownership and direct alignment of KPIs— and not just seniority. Yet, sales teams often make three critical mistakes that stall...