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Product Marketing Manager

Bangalore Product
apply now
Product Marketing Manager Bangalore Product apply now

Job Objective

As Product Marketing Manager at Draup, you will be developing and executing marketing strategies to increase product awareness and adoption. The role will provide day-to-day product management and marketing support for the design, content, sales, product, and marketing teams, as well as working with various internal teams to develop our product positioning and messaging.

What you will do

  • You’ll be the first product marketing hire and will play a critical role in shaping our go-to-market strategy
  • You work closely with internal teams (design, content, product, sales), and Draup leadership to deeply understand product use cases into positioning and messaging of our products
  • You work closely with internal teams (design, content, product, sales), and Draup leadership to deeply understand product use cases into positioning and messaging of our products
  • You’ll craft compelling messages across marketing channels (marketing website, landing pages, ad campaigns, etc.)
  • You’ll own and iteratively improve the Draup marketing product releases and features. Build a culture of experimentation and iteration to understand what messaging works for our customers
  • Analyze digital metrics, including but not limited to: web traffic and user behavior, social media trends, etc, using analysis to inform business strategy.

Who you are

  • Proven experience as a Product Marketing Manager
  • Experience in conducting AB tests and similar analytical methods to iterate product messaging
  • Working knowledge of web analytics tools (Google Analytics)
  • Ability to do data analytics to measure campaign effectiveness
  • Excellent written and verbal communication skills. Experience in copywriting is a plus
  • Proven ability to work cross-functionally in a highly collaborative environment
  • You are data-driven

Our expectations

  • Self-motivated, self-starter, self-directed, and flexible. Able to meet aggressive deadlines from time-to-time
  • Take end-to-end ownership of new features development on Draup’s platform
Found your fit? Apply now!

    Each one at Draup is unified by the sole vision of building an amazing data product. We are proud to declare that Draup is an embodiment of equal opportunity principles. We do not unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law.

    Thank You for Applying


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