by sumit kumar | Mar 11, 2025
88% of B2B buyers only finalize a purchase when they see the vendor as a trusted advisor – not just a seller. This shift demands a move from transactional sales to consultative selling – an approach that relies on deep insights into the client’s...
by sumit kumar | Mar 10, 2025
Losing a high-value deal to a competitor at the last moment? You’re not alone. Many enterprise businesses still rely on traditional account planning, missing out on critical market intelligence that could give them a competitive edge. AI-powered sales...
by sumit kumar | Mar 5, 2025
The success of your Account-Based Marketing (ABM) motions relies on getting past the first hurdle—getting your account-focused positioning and messaging right. However, 76% of C-level executives (often, targets of such campaigns) say they are frustrated with a lack of...
