Targeting the Right Prospects: How to Create an Ideal Customer Profile (ICP)?
A buyer persona is a fictional character you create to represent the types of people you will target and create a better user experience. Ideal Customer Profile (ICP) determines who would benefit the most from your solution/product/ service. It defines the...
How Good is Your Sales Team at Identifying Leads?
Unoptimized lead qualification processes are a cause of concern because sending unqualified leads to your sales team generates zero revenue and costs valuable company time. Sales teams focus on setting up a good lead base, but it often masks what makes a good lead in...
Sales Engagement vs. Sales Enablement: Demystifying the Future of Sales
The digital sales landscape is seeing a different trend from what it was before the pandemic. The modern sales approach is currently witnessing unparalleled development, courtesy of ground-breaking advancements in technologies. In this article, we understand two such...