by Draup Team | Mar 5, 2025
The success of your Account-Based Marketing (ABM) motions relies on getting past the first hurdle—getting your account-focused positioning and messaging right. However, 76% of C-level executives (often, targets of such campaigns) say they are frustrated with a lack of...
by Draup Team | Mar 4, 2025
“In my ideal world in the future, sales won’t be seen as somebody trying to sell you something. It’s about somebody trying to help you get where you want to be.” This vision from Lesia Nikolaieva, AVP of Sales Enablement at GlobalLogic (a...
by Draup Team | Feb 19, 2025
Account-Based Marketing (ABM) has become a cornerstone strategy for businesses looking to scale enterprise sales. ABM offers a targeted, data-driven approach to connecting with high-value accounts – emphasizing precision and personalization over broad, generalized...
by Draup Team | Feb 17, 2025
Addressing the skills gap is essential for organizations to remain competitive. A robust skills architecture aligns workforce capabilities with strategic objectives, enabling businesses to navigate market dynamics and capitalize on opportunities. Effective skills gap...
by Draup Team | Feb 17, 2025
The telecom industry is rapidly evolving, fuelled by 5G expansion, cloud adoption, AI-driven automation, and IoT integration. IT spending in this sector is surging as companies modernize their infrastructure to enhance network efficiency, customer experience, and...
