Buyer Intent Data 101: How It Works, What It Is & Why You Need It
In B2B marketing, adeptly navigating the intricate paths of buyer intent isn’t just beneficial—it’s a prerequisite for success. Reports indicate that potential buyers invest about 12 hours in researching a product or service before reaching out to a sales...
Future of Sales in 2024: 10 High-Impact Changes to Expect
In the hyper-fast landscape of B2B sales, staying ahead of the curve is paramount for success. As we step into 2024, the synergy between emerging technologies promises to reshape the sales arena. The fusion of these technologies not only enhances efficiency but also...
How Positioning and Messaging Drive Your Go-To-Market (GTM) Strategy
Positioning and messaging stand as the foundational pillars for a robust Go-To-Market (GTM) strategy, steering businesses toward sustained growth. Without a clear, resonant positioning and messaging framework, even the most innovative products can get lost in the...