by sumit kumar | Apr 17, 2025
ABM and partner-facing teams usually work in silos, following different KPIs and processes. This lack of connection makes collaboration and alignment difficult. Partner Ecosystem Intelligence is changing that by offering a network-driven view of target accounts. This...
by sumit kumar | Apr 16, 2025
Most GTM teams don’t lack tools – they lack visibility. Buyer roles evolve, org structures shift, and business priorities change faster than revenue teams can react. Yet many strategies still rely on outdated assumptions, static contact lists, and...
by sumit kumar | Apr 14, 2025
In enterprise software, revenue is getting harder to win—and even harder to forecast. Buying groups are expanding. Deal cycles are slowing. And every dollar of spend is under tighter scrutiny. In response, most GTM leaders are doubling down on their largest,...
by sumit kumar | Apr 10, 2025
Traditional account-based marketing (ABM) often relies on fixed frameworks like lead scoring, static buyer personas, and scheduled outreach sequences. While effective in theory, these rule-based systems fall short in dynamic enterprise sales environments. ...
by sumit kumar | Apr 10, 2025
As industries evolve at an unprecedented pace, digital transformation has made one thing clear: staying competitive requires a workforce that can adapt to rapidly changing skill demands. Yet, many enterprises struggle to bridge the growing skills gap. Traditional...
